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Digital Media Marketing (Guided Self Study)
Week 1: The Cube Method© & Goal Setting
Group Session: The Cube Method© & Goal Planning (56:16)
How To: Tracking your goals (14:47)
How To: Setting up your twitter pixel (4:35)
How To: Setting up your facebook pixel (7:53)
Download: Goal Setting Checklist
Week 2: Clarifying Your Target Audience
Group Session: Ideal Audience Profiles (58:34)
How To: Twitter audience insights (10:53)
How To: Facebook audience insights (11:50)
Download: Customer Persona Planning Sheet
Week 3: Focus on Facebook
Group Session: Facebook Strategy & New Developments (56:01)
How To: Facebook Power Editor (11:28)
How To: Uploading a custom audience (9:02)
Download: Facebook Strategy Planner
Week 4: Twitter Strategy & Planning
Group Session: Twitter Strategy & Planning (60:35)
How To: Twitter Basics (17:33)
How To: Twitter lists, hashtags and management (15:01)
Download: Twitter Strategy
Week 5: LinkedIn Networking
Group Session: LinkedIn Network Strategy (5:35)
How To: Download Your Connections (1:49)
How To: Perfecting your profile (25:51)
Download: LinkedIn Strategy Planner
Week 6: Instagram Content Strategy
Group Session: Instagram Planning & Analysis (61:11)
How To: Apps for creating Instagram video & graphics (20:34)
Download: Instagram Strategy Planner
Week 7: Alternative Social Networks
Group Session: Understanding & Inspiration for Snapchat, Periscope & Pinterest
How To: Snapchat (12:49)
How To: Periscope (10:05)
How To: Facebook Live (5:28)
Catch Up Quiz
Week 8: Email Workflow & List Building
Group Session: Email Workflow & List Building
How To: Mailchimp Setup & Unbounce Landing Pages (16:37)
How To: User Journey & Mailchimp Campaign (18:39)
Download: Email Marketing Strategy Planning
Week 9: Blogging for Business
Group Session: Blogging for Business
Download: Blog Strategy Planning
Week 10: Video Creation & Editing
Group Session: Video Planning & Preperation
How To: iMovie (mob & desktop)
How To: YouTube Editor
Download: Video Checklist
Week 11: Content Strategy & Management
Group Session: Content Strategy
How To: Setting up your content calendar
Download: Content Strategy Checklist
Week 12: Google Analytics
Group Session: Google Analytics (61:50)
How To: Setting up google analytics goals
How To: Setting up tracking URLs
Download: Google Analytics Planner & Checklist
Week 13: Google Advertising Platform
Group Session: Understanding Google Ad Platforms (59:39)
Download: Google Ad Network Checklist
Week 14: Measuring Success & Next Steps
Group Sessions: What Happens Next?
Download: 3 Phase Action Plan
Handbook & Extra Resources
Webinar Replay: Social Media Management (64:50)
Webinar Replay: SEO for Marketing (65:51)
Download: Full Handbook of Worksheets
Group Session: Instagram Planning & Analysis
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